A lonely bride waits, as family fret around her and an entire church full of people are sitting impatiently in the pews. It's becoming clear that her groom has vanished. Her father carefully tells her, "Honey, I don't think you're getting married today." He gives her a Diet Pepsi. She cries, has a sip, and looks heartbroken.
Dad eventually asks, "Honey, please say something" to which she responds: "This is Diet?"
Client: Pepsi
As agency: BBDO
Director: Joe Pytka