DDB and the Ad Council created an anti-bullying campaign designed to get kids intervening when they see it happen. I do like that this campaign is aimed towards kids who see it happening but do nothing about it.
The campaign came with a spot as well as the print above. The print is stark and hard- hitting and does in a headline what the TV can't quite pull off, because it is hard to make bullying convincing unless it's from the heart.
In addition to the print and tv, and Stop Bullying Website, you can also go to their Stop Bullying: Speak Up Facebook page.
DDB NY Creative Credits:
Matt Eastwood, Chief Creative Officer
Joseph Cianciotto, Executive Creative Director
Colin Lapin, Associate Creative Director
Tony Bartolucci, Associate Creative Director
Katie Riddle, Copywriter
Shawna Laken, Senior Art Director
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