OK, Dabitch assures me that news about Mad Men qualifies as ad news:
Cocktails have been a vital element of the show right from the opening scene, which showed Don Draper sitting in a bar. Before the audience learns his name or his profession, he expresses his drink preference: “Do this again — old-fashioned, please.”
NYT recently ran an article on the drinks of Mad Men the cocktail culture, the necessity of accuracy. As previously noted, I'm still in season two, so we were just treated to Six Month Leave, where Roger and Don send Freddy off to dry out … with a night of drinking out on the town. By the end, Don's moved on to Canadian Club. Stuck in my head because I remembered these ads from the awards annuals.
From Macleans:
The campaign wasn't trying to overtly mimic Mad Men, says Ginny Homewood, group marketing manager at Maxxium Canada, which markets and distributes Canadian Club. But there's no doubt it follows a trend sparked by that show.
In digging up the images (thanks, Scary Ideas), discovered there's no small amount of controversy around them for all sorts of reasons but I like 'em. They have an attitude, a viewpoint, a strategy. Maybe overdone design-wise, but … of course, I've still haven't tried the stuff.
But, hey, anyway remember back a few years ago when this new "Mad Men" show was starting up? And the big controversy around it that Jack Daniels was a sponsor, receiving some product placement in return?
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
We have that Canadian club campaign here: 2008 International ANDY Award Winners - Magazine & Newspaper - funny though, I seem to recall Caff talking about making a post comparing that campaign to the old Mr Jenkins, maybe I'm misremembering.
Those Mad men sure do booze don't they?
- reply
PermalinkUmm ... OK, you need to say "spoiler alert" before giving away any Mad Men stuff for those of us living in last year. Boozing? When did this start?
Sorry I didn't search the archives, but in my defense, they didn't show up in Google. Or at least the first two pages. Interesting to note that the award-winning headline was the superior "Your Dad Never Tweezed Anything" instead of "Your Dad Was Not A Metrosexual" which, from the looks of it, was scanned from a magazine. But I could be wrong. That's not interesting at all.
- reply
PermalinkHahaha, SPOILER even their little daughters booze. (to be fair that canadian post was really hard to find, I only found it because I remembered it. I wouldn't try google.)
- reply
Permalink