Cure for Life - Birthday Cards - (2008) :60 (Australia)

I'm such a softie, this ad actually made me cry. Did you know that brain Cancer is a leading cause of cancer death in adults aged 20-39?

Agency: DDB Sydney

Matt Eastwood Executive Creative Director
Adam Rose Art Director
Alex Wadelton Copywriter
Ben O'Brien Copywriter
Honae MacNeill Agency Producer
Director : Jono Nyquist

Music: Hope For The Hopeless, A Fine Frenzy
Music Company: The Ant Farm, Los Angeles

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Adlandish's picture

Beautiful handled.

Imanaddy's picture

Yeah, it's really well told.

Dabitch's picture

Glad to know I'm not the only softie around here.

tod.brody's picture

No, you're not. Very well done!

adlib's picture

I humbly submit that this ad has to be on one of those adland "best of" lists at the end of the year. Best at making me tear up.

caffeinegoddess's picture

Duly noted! :D