Modern Woodmen, the company’s first in over 140 years! While the brand was founded in 1883 around the fraternal pioneering spirit, the new “Campfire Stories” campaign from Cronin honors the real pioneers of today – moms. Cronin tapped into the contrast of modern culture and old-school values to break through the clutter. The anthem spot, directed by O Positive’s Brian Billow, features iconic characters - Pioneer and Cookie - as companions to a busy, hard-working mom who’s the hero of the story.
“This campaign is the result of a tremendous amount of collaboration, research and planning to build a new brand platform that will fuel growth for Modern Woodmen for years to come,” said Elizabeth Proctor, Vice President, Client Services at Cronin. “We leaned in on the brand’s rich history and created a relevant story that appeals to today’s modern pioneers, namely moms. It’s entertaining and quirky in the best possible way to stand apart from others in this crowded category.”
O Positive’s Brian Billow added, “I loved the scripts as soon as I saw them. It’s a smart idea visually juxtaposing the pioneering spirit of Modern Woodmen’s history with a modern woman’s busy life to make a point about life insurance in a fun and relatable way.”
Credits: Modern Woodmen “Campfire” film
Client: Modern Woodmen
Agency: Cronin
SVP/Head of Production: Lester Ayala
Executive creative director: Paul Catanese
Copywriter: Scott Kaplan, Paul Catanese, Josh Gold
Art director: Vlad Ivangorodsky, Margot Belyea
Agency Producer: Jodi Ciarleglio
Production Company: O Positive
Director: Brian Billow
Executive Producers: Ralph Laucella, Marc Grill
Producer: Adriana Cebada Mora
Director of Photography: Paul Cameron
Production Designer: Kevin Bird
Costume Designer: Laura Eckert
Editorial Co.: MackCut
Editor: Ryan Steele
Executive Producer: Gina Pagano
Post/VFX Co.: Parliament
VFX Supervisor: Eric Mason
Executive Producer: Lexi Stearn
Color: Company 3
Colorist: Stefan Sonnenfeld
Music/Sound Co: APM Music
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