We've seen plays on skipping ads before in the insurance space, notably from GEICO but now Coverdale's gotten in on the action. First they dropped pre-roll with a Coverfox employee telling you he was going to follow you around until you renewed your insurance. Then by using Youtube's retargeting program, they did just that, specifically tracking the people who hadn't renewed, and reminding them in takeovers of that week's popular videos. Fun idea. src="adland.tv/eico-family-unskippable-2015-30-usa">notably from GEICO but now Coverdale's gotten in on the action. First they dropped pre-roll with a Coverfox employee telling you he was going to follow you around until you renewed your insurance. Then by using Youtube's retargeting program, they did just that, specifically tracking the people who hadn't renewed, and reminding them in takeovers of that week's popular videos. Fun idea.
Client: Coverfox
Agency - BBH
Creative Team
• Chief Creative Officer - Russell Barrett
• Creative Director (Art) - Ajmal Mohammad
• Creative Director (Copy) - Karunasagar Sridharan
BBH Production
• Executive Producer – Reema Asrani
Account Management
• Managing Director - Arvind Krishnan
• Business Head - Monideepa Nandi
• Sr. Business Partner - Vivek Krishnaswamy
• Business Partner - Priyanka Samant
Production House – Rising Star
Director – Nandkishor Tatar
Producer – Nasir Khan
DOP – Yash Khanna
Assistant Director – Sandeep Chaurasia
Casting Director - Kalpesh More
Art Director – Raju Yadav, Abhijit Kalan
Costume Stylist – Disha Selarka
Photogrpaher – Pratim Shankar
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