The copywriter on this campaign from Contrapunto in Madrid sent in their recent TV and print work for the Smart Car. The theme of the ads is apparent in the line "Nobody will believe you've seen a price like it." Both TV and print use supernatural, legend or mythical characters to get the point across of an unbelievable price. Check out more creative inside.
Smart Car - UFO (2006) 0:28 (Spain)
Smart Car - Ghost (2006) 0:60 (Spain)
Smart Car - Bigfoot (2006) 0:32 (Spain)
Agency: Contrapunto, Madrid
Creative Director: Antonio Montero, José María Cornejo, Fernando Galindo
Art director: Fernando Zurita
Copywriter: Alberto Lizaralde
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I am sorry to have to bring this to you: This is EXACLTY the 'Unbelievable but true' campaign that ran in the Netherlands for at least three years. It was made for Nissan by TBWA, by Joost van Praag Sigaar and Laurens Boschman. Furthermore, in the mean time Miller Light had a similar campaign. Also with a bigfoot and a flying saucer.
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PermalinkThere's also the whole Earthlink campaign with the ogres and fairies, etc., that is very similar. In its case, it's terribly lame, though. But then again, I don't think these ads above are particularly strong.
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PermalinkAdd this commercial to the list:
http://adland.tv/133180.php
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