Leave it to coke to make a sugary ad featuring smiling babies. The credit for the song (or blame, depending on your mood) goes to writer Jesse Ridder and performed by Huib Koch, both of Ogilvy Amsterdam.
Fun fact-- after consulting with our in-house mum at Adland, I was reminded the first time a baby actually smiles is when it shits itself. However, the advertising mum is sappy and the giggling babies worked on her. So clearly Coke knows its target market.
Client: Coke
Agency: Ogilvy and Mather Amsterdam
Writer/Performer of song: Jesse Ridder (writer) Huib Koch (performer)
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
HOW can you not MELT at the sight of a baby GIGGLING AT RIPPING PAPER you cold hearted cynic.
;P
- reply
PermalinkYup.
- reply
PermalinkGrr.
- reply
Permalink