New Work from The Garage: Pure Leaf Innovations

The one-stop-shop production and post solutions available at The Garage were utilized on the digital campaign for Pure Leaf Blackberry Iced Tea and Pure Leaf Zero Sugar Sweet Tea. Handling everything from Tabletop Production to Post-Production and VFX, The Garage guided the entire creative campaign from pre-production to completion.

Shot in their New York-based studio, The Garage utilized their tabletop kitchen for preparing the fruits and liquids featured in the campaign. Running two sets simultaneously for the Blackberry spot, they crafted both a miniature set and a life-size one, later scaling up the former to seamlessly integrate real-sized berries with the Pure Leaf bottles. During the filming process, their LED wall and on-set robotics were used to bring the dynamic shots to life. The Garage VFX handled cleanup and motion graphics, while in-person edit sessions took place in their edit bay located in studio.

Client: Pure Leaf

Agency: a&eDDB NY
Creative Director: Joel Francke
Art Director: Din Terpuni
Art Director: Bella Hardt
Copywriter: Alec Samuelson
Copywriter: Lindsay McParlane
Producer: Maya McGauley
Account Director: Ilana Kaye
Account Supervisor: Dani Piro
Account Executive: Caroline Keese

Production Company: The Garage
Director: Steve Giralt
Director of Photography: Tristan Sheridan
Executive Producer: John Hollingsworth
SPFX / Rigging Lead: Matt Huber
Motion Control Supervisor: Dan Gottesman
Motion Control Producer: Tara Donnelly

Post Production: The Garage
Editor: Kate Owen
VFX Supervisor: Eric Alba
VFX Producer: John Hollingsworth, Susana Zavala
Conform Artist: Nam Tran

Sound Design/Sound Mix/VO Record/Radio Spots: Mr Bronx Audio
Sound Designer & Mixer: Eric Hoffman 

Music: The Hogan

Color: Rare Medium
Colorist:  Stephanie Park