Coca Cola and Publicis Italy runs a campaign without the iconic coke bottle

As Juliet, the PR contact explains: "The bottle is not there but you can still feel it!"

Publicis Italy have removed the iconic bottle shape from these posters, but you can still mentally fill in the blank, thanks to the clever use of the 3D styled logo. This campaign is now live in several Central and Eastern European markets on OOH, Print and Social. Who wouldn't love to work on a brand that is this easily recognized? Click the small images to see original size. 

Credits

Publicis Italy:

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

CEE Executive Creative Director: Davide Boscacci

Associate Creative Director/Copywriter: Stefano Zanoni

Creative Supervisor/Art Director: Roberto Ardigò

CEE Regional Client Lead: Lorenza Montorfano

Client Service Director: Benedetta Virga

Group Account Director: Mirjana Slavkovic

Account Supervisor: Alberto De Simone

Art Buyer: Caterina Collesano

Postproduction: B612

The Cola Cola Company:

Content Excellence team CEE Business Unit: Desirée Ferrari, Laura Legrenzi, Camilla Zanaria

Marketing director CEE Business Unit: Romain Mallard

Integrated Marketing Experience director CEE Business Unit: Dimitar Andonov

Marketing team Romania: Corina Rijnita, Iuliana Nedelcu, Miruna Smeureanu, Giulia Burlui

Marketing team Bulgaria: Svetlana Dimitrova, Eliza Grancharova