Citroën's about to break a new interactive tv spot out for their C3 model. The ads feature various characters from Happy Days with the Fonz driving around in the new C3 superimposed onto modern day settings and were made by Euro RSCG for OMD Fuse. Starting October 10th, the ads will run on satellite TV channels like Channel 4, E4, Five, ITV and Sky and viewers will be able to access extra Citroën C3 and Happy Days content.
The ad campaign will run from 10 to 30 October on satellite TV channels including Channel 4, E4, Five, ITV, More 4 and Sky.