China bans ads with unproven medical claims

Chinese newspapers and magazines are banning advertising that promotes unproven medical products. This includes advertisements that promote male potency, breast enlargements or magical cure-alls. according to the notice put out part of the reason for this ban was the credibility of news media after publishing false content and items in bad taste.

The administrations say the misleading ads are often vulgar, offensive and seriously impair the credibility of the print media.

Misleading ads and commercials have frequently duped consumers who are increasing fed up with products that do not work. More than two-thirds of Chinese netizens responding to an on-line survey in September said they had been victimized by fake and illegal advertisements.

The respondents said medical products, health food and medicine were the most untrustworthy ads followed by cosmetic products.

The new policy will go into effect November 1.