Chief Executive Salesman Jeffrey Gitomer on The Advertising Show

Whatever happened to customer service? Hear Jeffrey Gitomer, author of “Little Red Book of Selling,” discuss what to say when something goes wrong with customers and how to understand what people buy. Jeffrey is a New York Times best selling author for his book, “Sales Bible,” which among many others has sold more than 500,000 copies worldwide. He also gives seminars, runs annual sales meetings, and conducts training programs on selling and customer loyalty. Some of his customers include Coca-Cola, Turner Broadcasting, Time Warner Cable, HBO, Mercedes Benz, Hyatt Hotels, XEROX, A.C. Nielson, IBM, AT&T, and hundreds of others. Jeffrey's syndicated column “Sales Moves” appears in more than 95 business newspapers, and is read by more than 4 million people every week.
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