This ad aired during the American Superbowl in Canada. They watch the super bowl almost as religiously as the Americans, so the Canadian version has grown to be the "big ad event" as well. From ad agency Commonwealth//McCann in collaboration with director Goh Iromoto of Chelsea Pictures UK, we find people stranded in the harsh snowy winters of Alberta. But, equipped with a Chevrolet Silverado, nothing is stopping these drivers.
Client — Chevrolet
Agency — Commonwealth//McCann
VP / Creative Director —
Michael Katzikowski
Copywriter
—
Sean Pitre
Art Director
—
Vu Song Vu
Agency Producer — Rosanna Rassat
Cast — Celeste Wall / Jack Austin
Production — Steam Films
Director — Goh Iromoto
EP — Krista Marshall
Line Producer — John Scarth
PM — Sharron Toews
PC — Kyle Sanderson / Erin Tobman
1st AD — Nathan Valente
Cinematographer — Christophe Collette
1st AC — Ian Beer / Dez May
DP (B-Unit) — Aaron Nathanson
Key Grip — Jeff Delaney
Gaffer — Paul Connolly
Flighthead - Jason Toth
Helicopter Pilot — Luca Ribetti
Cineplex Op — John Trapman
Phantom Tech — Lanny Bolger
Stunt Coordinator — Chad Cosgrave
Precision Driver — Corry Glass / Peter Bews
FPV Drone Operator — Gabriel Kocher
U-Crane / Drone — Revered Cinema / Derek Heidt / Jason Toth / Brennan Walstrom / Rhyce
Langker / Liam Fournier
Casting — Sean Milliken (Vancouver) / Jigsaw Casting (Toronto)
Location Mgr — Jason Nolan
Production Designer — Peter Kirkegaard
Props Master — Dean Wadella
Special FX — Jason Paradis
Wardrobe Stylist — Jayna Mansbridge
DIT — Lanny Bolger
VTR — Oscar Irwin
Storyboard Artist — Guy Perez
Editorial — Outsider Editorial
Editor — Chris Murphy
Assistant Editor — Kelsey Dale-McGrath
Producer — Kayan Choi
Executive Producer — Kristina Anzlinger
Colour & Online —
Studio Feather
Colourist — Jason Zukowski
VFX / Finishing — Julian Van Mil
VFX Artists — Luke Bellissimo / Matt Dochstader
EP — Sara Windram
Audio — OSO
Audio Creative Director —
Harry Knazan
SFX —
Leo Hicks
EP — Hannah Graham
Shot On — Sony Venice 2 / Sony FX3 / Arri Alexa Mini LF / Red Komodo / Red V-Raptor /
Phantom Flex 4K / Leica R / Cooke Varotal 18-100