Chevrolet "#FuelYourHustle" (2016) 2:00 (USA)

What is the difference between being successful and unsuccessful? Prince Ea knows. It's one word: hustle. We don't just work for someone else. We work for ourselves. Our lives are a DIY project. And everyone is self-made. And this is all a very empowering spoken word piece. It's all about giving it your all and making sure you never give up and never stop pushing for greatness. And it's all in almost one long take, although there are a couple of edit breaks.
We watch as Prince Ea passes by painters and dancers and creators and makers and doers and fueling their hustle with connecting.
According to the Youtube description the Chevy Cruze is the most connected car. What does that mean? It means it has 4G and LTE. Hey man, I'm just trying to help you see a -- wait for it--connection to the car. Which is admittedly quite thin. As a peon to success it's nice, but Chevy seems like an afterthought here.

Client: Chevrolet

Agency: FleishmanHillard
ECD: Miker Stovall
Account Director: Meghan McAlister
Producer: Libby Trese
Influencer Relations: Carrie Chung
Social Copywriter: Jillian Rodriguez

Production: The Work
Post Production: The Work
Director: Christopher Gruse (The Work)
Producer: Erin Henneghan (The Work)
Executive Producer: Jesse Ford (The Work)
Director of Photography: Jerome Wald III (The Work)
Editor: Shane Ford (The Work)
Composer: David Chapdelaine (The Work)
Color: MPC // James Tillett

Talent: Prince Ea

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