Central App - Dear Valued Customer​ / Come as you are (1:17) Thailand (2022)

The Central Department store in Thailand has an app, and this is how they asked their valued customers to use it. "Allow us to be closer to you, come as you are." Thai ads seem to always either make me laugh or cry and here the shopping scenarios are all quite funny, we realize soon that people are shopping on their phones, from their barbershop chair or their porcelain throne. It makes for quite the surreal ad, while exposing our online shopping habits. Twenty green purses in the cart? Yep. Falling asleep while choosing between coffee machines? Been there. Drunk shopping? My bank account knows it.

Ad agency: Wolf, Bangkok