Fans do make all the difference as evidenced in this spot for the Boston Celtics, in which the crowd noises have been removed, and replaced only with the sound of shoes squeaking on the floor. Simple, yet effective.
Client: Boston Celtics
Agency: Sleek Machine
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Mike Heid
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Nick Agri/Alan Duda
Sound Design: Mark Wong
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