Carl's Jr crashes back into the Superbowl - with jets

Guess who's making a grand entrance at the Super Bowl after nearly a decade? Carl's Jr. is back, and they're bringing a whole new meaning to "airdrop." Picture this: military jets, a daring pilot, and a mission that involves crash-landing into Carl's Jr. for a free burger. Now that's what we call sky-high dedication.

Hold on to your patties because on Feb. 12, it's Free Burger Day! Who needs a touchdown when you can score a free Western bacon cheeseburger the day after the big game? It's like a culinary touchdown celebration, but with more flavor and fewer penalties.

To spread the word, Carl's Jr. called in the reinforcements, and CKE Restaurants CMO Jennifer Tate took the spotlight in the CMO Announcement advert (below).

According to Jennifer Tate, "When you combine the undeniable deliciousness of Carl's Jr. burgers and the infectious fun from Callen, we have the perfect ingredients for creative that stands out."

Craig Allen, founder-CCO at Callen, spilled the beans, saying, "A lot of brands talk about wanting great work, but they chicken out when it comes to taking risks. Not this time. We pitched some truly outrageous ideas, and the brand team was game for it all."

Guess who's crashing the Super Bowl after a decade-long hiatus? Carl's Jr. is back, and this time they've got jets involved. No, not the military kind, but our pilot sure thinks the offer is worth flying for.

And hold on to your buns because on Feb. 12, it's Free Burger Day! Because who needs a trophy when you can score a free Western bacon cheeseburger the day after the big game?

To spread the word, Carl's Jr. called in the reinforcements, and CKE Restaurants CMO Jennifer Tate took the spotlight in the CMO Announcement. She swears it's the perfect blend of the irresistible goodness of Carl's Jr. burgers and the contagious fun from Callen.

The Free Burger Day spots reveal the wild lengths fans will go to snag that coveted Western bacon cheeseburger - which is why Carl's Jr has "leaked" training videos for each one of these situations, We're talking BBQ Sauce battles, Do’s & Don'ts dance-offs, Fan frenzies, and Devices doing things we never thought possible.

Another edit of "Jets" V2 will also grace your screens on Feb. 12, seen below.

With clients like Nickelodeon, Pabst Blue Ribbon, Ibotta, and Naked Wines, Callen knows a thing or two about making a splash. David Hughes, president-partner at Callen, sums it up: "This campaign is all about reminding people why they love Carl's Jr., especially the young, hungry burger fanatics. We're using the biggest stage in advertising to bring the burger love back, with a side of aerial acrobatics."