Rock Paper Scissors editor Biff Butler recently teamed with Anomaly and @radical.media to deliver an aggressive, thoroughly red-blooded spot for Carhartt. The result is “Force,” a :30 that pairs the famously indestructable workwear brand with rough-and-tumble scenes of American labor. The new work finds Butler teaming with Director Derek Cianfrance (Blue Valentine, The Place Beyond the Pines) for a second time, having previously collaborated on a taut and quietly suspensful spot for Dick’s Sporting Goods.
Client: Carhartt
Spot Title: “Force”
Air Date: March 2013
Agency: Anomaly
Head of Production: Andrew Loevenguth
Creative: Sheena Brady
Creative: Mike Warzin
Brand Director: Stanley Lumax
Producer: Chris Noble
Production Company: Radical Media
Director: Derek Cianfrance
Executive Producer: Donna Portaro
Producer: Jeanine Brand
Editorial: Rock Paper Scissors
Editor: Biff Butler
Executive Producer: Eve Kornblum
Producer: Melanie Gagliano
Conform: Rock Paper Scissors
Artist: Edward Reina
Assistant: Dan DeWinter
Telecine: Company 3
Colorist: Tom Poole
Audio Post: Sound Lounge
Mixer: Rob Sayers
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