Very snarky spot for The Colorado Advisory Council for Persons With Disabilities reminding you that spots for disabled people are there for a reason, and your excuses mean nothing for using them if you don't need them. While it's definitely true those excuses are made, I do have to question whether guilt shaming is the best way to get people to think twice.
Client: Colorado Advisory Council for Persons with Disabilities
Agency: Amélie Company
Creative Director: Pat Feehery
Associate Creative Director: Eric Hines
Art Director: Chelsea Anderson
Copywriter: Olivia Abtahi
Director: Pat Feehery and Olivia Abtahi
Director of Photography: Dan Knudson
Executive Producer: Rachel Farah
Senior Producer: Brian Lynn
Account Coordinator/Script Supervisor: Kate Hinson
Account Supervisor: Mackie Clonts
Production Company: One Floor Up, Denver, CO
PR + Social Account Executive: Jamie Alvarez
PR + Social Account Coordinator: Holly Franklin
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I think the insight here is off.
People who justify themselves parking in a disabled spot, already know they're doing the wrong thing. This PSA doesn't tell them anything they're not already aware of. They're assholes, but I reckon the majority are self-aware assholes. I'd like to see something a bit tougher like 'Park in a disabled bay? Prepare to be towed.' And then having their car towed away by a group of disabled workers. Shit, that would be funny.
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PermalinkThat would make an amazing stunt. If you want to shame someone, at least make it visceral.
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PermalinkHaha, thanks, glad you like the idea.
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PermalinkGood lord, that would be awesomely painful to watch, QUICK get a client RIGHT THIS MINUTE.
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