BAP owner and internationally known consultant Leslie Burns-Dell'Acqua has written Business Basics for the Successful Commercial Photographer, a small book geared to students and emerging photographers who, like so many pros, are not always getting much information about the business side of the photo business in their coursework. This book will fill in a lot of those blanks, introducing issues like copyright, marketing, paperwork, business entity types, and more. While it does not explore these topics in depth, it does give readers the basics and points them to other sources for more information. Check it out here or click on the book cover to the left.
My goal was to get the basic information to as many people as I could, thus planting the seeds for positive, effective, life-long professional business practices rather than forcing newer photographers either to read dense business tomes or just wing it when it comes to their businesses.