Burger King "#Grilltheworst" (2018) :57 (The Netherlands)

Burger King has created the "worst" campaign ever! What does that mean? Well in Dutch, "worst," means "hot-dog." To play off that, Burger King grilled the "worst," of everything including Crocs, record albums, tax bills and more. Funny? Punny, more like. But also flawed because double meaning or no, now everyone associates Burger King with the word "worst." So, it's a bit of a gamble, especially when the consensus about Dutch food is that it's the worst in Europe.

lient : Burger King
Marketing team : Andrea D'Aloia, Madhav Kapur, Ana Mendes

Agency: Etcetera
Creative directors: Tolga Büyükdoganay, Raymond van Schaik,

Ben Imhoff, Wouter Voges

Strategy: Frank Huiberts, Margot Bouwman

Social strategy: Michael Nap
Design: Lynnet Wams, Michiel Koorstra
Account: Martin Stiemer
Agency Producer: Marc Elbers, Remko Esser, Anne Verdaasdonk

Production Company: Vigics
Director: Dwight Groot
Producer: Sophie Victorine
Production Manager: Lisanne van Steen
DOP: Jorne Tielemans
Focus Puller: Eli van Cleef
Gaffer: Berend Holtkamp
Art Director: Klaas Wijnberg
Set dresser: Marten Hoekstra
Fire-expert: Arjan van Drunen
Photography: Kaj van Geel
Edit: Vigics
Grading: Rik Mahieu @ Baseline
Sound Design: Sjoerd Kats
Composition: Daan Jansen
PR: Jessica Hartley, Patricia Bruens