Leave it to Swatch to come up with another killer campaign to keep their brand pumping through the media.
Their new Times Square ad (seen here) is just the ticket to call for censorship and rise the issue of "culture war" by the folks on Fox News.
Oh yes, brilliant.
Does anyone remember that internet time Swatch watch thing? Did anyone here get one/get it?
- reply
PermalinkI think that watch died:
http://www.businessweek.com/bwdaily/dnflash/sep2000/nf20000911_089.htm
and the MSN watch was borne in Swatch's dying flames:
http://direct.msn.com/about/watches.aspx
- reply
Permalink