The Clydesdales and golden retrievers are back, and they're bringing old school delivery with them.
Budweiser's famous Clydesdales return in a commercial where they help a small town during a snowstorm by delivering beer to a nearby bar. The commercial features the iconic song "The Weight," and a friendly Labrador guides the horses through the storm when they encounter trouble.
“The Clydesdales are always something that’s up for discussion and up for consideration,” says Punwani. “And this year, it just felt like the right moment to bring them back.”
Client: Anheuser-Busch InBev
Ad agency: FCB New York
Editorial Company: Whitehouse
Editor: Russell Icke
Production Co.: Smuggler
Director: Henry-Alex Rubin
Audio: Sonic Union
Sound Designer + Mixer: Steve Rosen, Kelly Oostman
Producer: Pat Sullivan