As Bob Costas said: "Beer bottles playing football; it's the end of civilization as we know it."
Ad agency: D'Arcy Masius Benton & Bowles
Creative Director: Dave Henke
Copywriter: Bill Oakley
Copywriter: Grant Pace
Executive Producer: Ben Fernandez
Animation: Broadcast Arts
CGI animation: San Francisco Production Group
Sound: Sync Sound, New York
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