Somewhere the team behind "Dot", the worlds formerly smallest animation, are collectively biting their fists while watching this, fascinated. This is IBM's atom boy, it took four scientists two weeks of 18-hour days to pull this off. And it took a gentle push from Ogilvy New York and production magic from 1st Ave Machine to take this from idea to finished film. The IBM research team has been manipulating atoms for a while, they can manipulate matter on the atomic level, and perhaps this will lead us to new ways of storing data in the future... So while IBM have demonstrated they can store data on an atom bit, this film is meant to be a bit of fun, to show off, and to remind people that IBM is still in the game.
This is not your boring letter-boxed IBM ad, but this really sells IBM and is currently getting a stampede of people looking at their youtube channel to satisfy their "how the h...?" curiosity. Nicely done, Ogilvy. I especially like the music touch, which reminds me of those little metal music box sounds.
See also, the making of the world's smallest movie
Ad agency: Ogilvy New York
Production: 1st Ave Machine
Director : Nico Casavecchia
Chief Creative Officer : Steve Simpson
Executive Creative Director : Susan Westre
Art Director : Mike Hahn
Copywriter : Ryan Blank
Copywriter : Lauren Costa
Art Director : Ramona Todoca
ACD / Art Director : Ricardo Leme Lopes
ACD / Copywriter : Niels West
Producer : Alicia Zuluaga
Executive Producer : Sam Penfield
Executive Producer : Lee Weiss
Agency Digital Producer: Julie Teicher
Senior Partner/Group Planning Director: Magnus Blair
Senior Director, Digital Strategy: Priya Varadachary
Digital Strategist: Sissi Nie
Social Media: Geoffrey Colon
Social Media: Stuart Tracte
Media Supervisor: Nitin Sinha
Media Planner: Katherine Moore
IBM Scientist/Animator: Andreas Heinrich
IBM Scientist/Animator: Christopher Lutz
IBM Scientist/Animator: Ileana Rau
IBM Scientist/Animator: Susanne Bowman
Line Producer: Leanne Amos
Post Producer: Michelle Seidenfrau
Lead 3D: Beau Burrows
Animation: Punga
Editor: Peter Mostert
Editorial Company: Hooligan
Editorial Producer: Lauren Basile
Programmer: Andrew Garrahan
VFX Supervisor: Greg Anderson
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Fascinating. Almost makes more sense to have viewers first watch the making of, understand the work put in, and then watch the finished final product.
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