BLEND THE WORLD (2008)

BLEND THE WORLD

The following days, Danish fashion brand Blend launches an uplifting and extremely positive campaign based on the situation in some of the world’s hotspots. The campaign is called ”Blend the World”, which is also the name of the sensational viral video that has been produced in relation to the campaign.

In a time where the whole world is talking about the financial crisis and the threat of terror, Danish fashion brand Blend launches a campaign paying tribute to diversity and difference with the world’s hotspots as background setting. This has, among other things, resulted in the production of a viral video produced in collaboration with artists from some of the world’s hotspots. The campaign and the video is developed and produced by We Love People.

On behalf of Blend, We Love People contacted a number of artists in Baghdad, Teheran, Myanmar, and Afghanistan and asked them to spread the positive message ”Blend the World” in their reality and subsequently film the result.

The result is a spectacular portrayal of the different artists and their work, and a tribute to diversity. The way it is presented is very different from what you normally expect from the sometimes stereotypical fashion industry.