Björn Borg - First Person Lover - Trailer - (2015)

So, Björn Borg has released the fashion game called "First Person Lover", which they teased earlier with the fun and timely spoof of the game "Hatred" in this trailer / ad. This is just a trailer for the actual game, it shows us how you can pick the latest Björn Borg sportswear for your character, then you run around the game with soap bubble weapons, shooting away the dumpy fashions worn by zombie-like pedestrians. POUF! In the end you'll battle a poor mans Vladimir Putin riding a bear. It's an interesting idea to sell fashions via a game, for sure, and Isbit Games seem to have had fun adding timely touches such as Putin and the Hatred style game-play to this idea. Will it sell the latest Björn Borg collection? I'm sure it'll get miles of press, considering the timing of this gameplay idea, so congrats on that move Björn Borg and Garbergs.

Advertising Agency: Garbergs, Sweden
Art Directors: Lotta Mårlind, Erik Dagnell
Copywriters: Sedir Ajeenah, Hampus Mattsson
Account Manager: Ida Tenggren
Account Director: Anna Frick
Digital Creative: William Löthman
Digital Director: Michael Ring
Game development team: ISBIT GAMES
Executive Director/Founder: Robert Andersson
Producer: Markus Koos
Creative Director: Frenne Hirani
Lead Programmer: Niclas Kjellberg
Programmer: Stefan Karlberg
3D Artists: Kim Herrström, Christopher Brändström