Big Block signs Improv Everywhere's Charlie Todd

Integrated production company Big Block has signed director and YouTube phenomenon Charlie Todd for commercial representation. As a pioneer of the viral video genre, Todd brings to Big Block his expertise in creating real life “surprise and delight” moments that engage both participants and spectators while creating million-view video sensations that range from downright hilarious to heartfelt.

As the founder of the New York comedy collective Improv Everywhere and an Upright Citizens Brigade Theatre veteran, Todd has been creating scenes for over 15 years, making viral hits since the dawn of YouTube, and has since amassed one of the most impressive channels including 1.8 million subscribers and over 400 million lifetime views. Todd continually defies convention by disrupting reality and forcing new perspectives through his work, often including the audience as more than simply passive participants.

Todd’s iconic public performances include the legendary Frozen Grand Central, where two hundred performers made time stop for five minutes in New York’s Grand Central Terminal and the annual No Pants Subway Ride. This year’s 15th annual ride took place in over 60 cities across the globe, and the New York City edition alone included over 4,000 participants who ventured on and off the subway dressed completely normal minus the pants.

Todd has had tremendous success working with brands, most recently partnering with Target on The Light Switch. Todd’s team of pranksters caught the attention of curious New Yorkers with a mysterious oversized red light switch that turned on over 50,000 Christmas lights, illuminating an entire city park. The resulting video was featured on The Today Show and countless media outlets.

“I’m excited to join Big Block not only for the incredible work that they create, but also for the amazing team of people I am able to work with,” says Todd. “The company understands what I do, and I am thrilled to bring something unique to the roster.”

Todd and Improv Everywhere were the subject of the feature-length documentary We Cause Scenes which premiered at the SXSW film festival and has enjoyed success on Netflix. The film chronicles Improv Everywhere as they instigate scenes around the world, from their early guerilla-style street performances fifteen years ago to the massively complex performances they create today.

Most recently, Todd has created work for brands such as ESPN, BBC America, Disney Parks and Ford.

Charlie Todd rounds out the award-winning Big Block roster, which also counts directors Michael Rapaport, Paul Trillo, Josh + Vince, The Bozzwicks, Shaun Collings and Marek Glaser.