Bier Markt: Bier is beautiful.

To promote Bier Markt's Abbey Bier Fest, which goes until March 17th, Canadian shop Open brings us these billboards for Toronto's beer swillin' fine dinin' restaurant Bier Markt. Bier is Beautiful.

Very straightforward billboards? Less beautiful.

Client: Bier Markt

Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Photography: Vince Noguchi & Rob Fiocca
Retoucher: Dwain Jones

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