Heinz is concerned their tagline, created by Y&R in 1967 is no longer relevant to British families. So, they are considering a change.
"Rather than making the decision behind closed doors and with carefully selected focus groups, the company is running a contest in coming weeks in which people can decide whether they want to "Save Our Slogan" or "Vote For Change". The company will be re-running some of its classic beans TV commercials from next week."
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Remember Beanz Buildz Britz? I think this is a PR stunt in the class of "save our salad cream" really. The Guardian voiced that idea too.
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PermalinkI think beans means heins is a old slogon i think it should be yummy scrummy for your tummy brian harley aged 9 from scotland
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Permalinkheinz beanz from toddlers to teens
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Permalinkian from middlesbrough
we want heinz beanz in our canteenz!
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PermalinkWe think it should stay
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PermalinkBeanz Meanz Heinz should stay. A briliant slogon that will always be loved or you could for my slogon beanzheinz heinzbeanz, beanz is what you eat and heinz is what you see. My name is Brendan from Ireland.
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PermalinkHello all happy new posters,
i'm well chuffed to see that I'm not the only one in love with that old tagline. :)
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Permalinkheinz can''t be improved so keep it
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