Just like much of the US presidential election reporting, ad-rag's proclamation about the first topical ad to reference this stalemate may have been premature.
Across the Atlantic, Thursday marked the debut of a national BBDO produced Pizza Hut spot that also poked fun at the situation. While the Amsterdam recruitment agency ad might be the winner when time zones are taken into consideration, you've got to admit, it's a lot trickier to get a TV spot approved, produced and distributed in that time frame than place a newspaper ad.
For a description of the Pizza Hut spot, read on...
OPEN ON MAP OF THE USA. ZOOM IN ON THE STATE OF FLORIDA COLORED BLUE
VO: Someday, you can tell your grand kids you were there when Florida decided the
next president by voting for Bush. No Gore. No Bush. No Gore.
FLORIDA STATE SHAPE FLASHES RED AND BLUE
Well, anyway you can tell them you tried the Insider Pizza from Pizza Hut.
CUT TO LOTS OF PRODUCT SHOTS
What? You haven't tried the Insider Pizza yet? It's a pizza inside a pizza.
One thin crust piled with six cheeses. And sealed with another thin crust and
even more cheese. And it's only $9.99. Some day the grand kids are gonna ask,
"Grandpa, who was elected president in 2000?"
BACK BRIEFLY ON RED/BLUE FLASHING FLORIDA THEN BACK TO MORE PRODUCT SHOTS
And you'll say "I don't know, they're still recounting the votes. But I did
try the Insider Pizza from Pizza Hut."
CUT TO ANIMATED LOGO TAG
Another one of the best pizzas under one roof.