Bank's Beer turns a building into a giant advent calendar.

For immediate release: Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. Here's a cool idea. Banks Beer took a disused, boarded-up building and turned it into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s cultural conventions. ‘Tells Christmas Like It Is’ takes place in Wolverhampton, the brewery’s home turf. Love the regional humor to this, too. And don't be bummed if you can't get to the building in real life. There's an interactive version online as well.

Client: Bank's Beer Agency: Big Al’s Creative Emporium Creative Directors: Stef Jones, Tom Burnay Creative: Martin Gillan Designer: Richard Pursey Social media: Tom ‘Gunner’ White Planner: Laurie Castelli-Gair Client: Gaynor Green at Marstons Assistant Brand Manager: Amie Cater