Ha! I love this, according to ABC friendly couch buddies "news"-chat - some "college coach recruiter" tried to get a hold of the "Ball girl", a.k.a the kid that was strung up on wires "or something" to quote the news-folks describing a viral video for Gatorade. A damned discreet one as well, the only time you see Gatorade is when she returns to her seat and there's a bottle on the ground.
For some silly reason, a video that looks as fake as any other fake video is being picked up by news shows, so lets all pat the director Pat Baker Smith (no pat-pun intended) and ad agency element 79 & partners on the back for doing a good job. Pat pat pat!
The funniest thing I heard about this ad so far was someone being miffed about the fact that it was a "ball girl" that did the amazing stunt, as if "us chicks can't super-hero like jump walls whenever we fancy". Right. I didn't see the sexism in this ad, and I squinted real hard too, but I did find it really weird that there was a sudden mention of a "ball girl", something that I've never heard of outside of porn before which sent all sorts of "it's an ad" bells ringing. Yikes, I must be old.
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Anyone here know if this is correct: From When ads go rogue which quotes WSJ:
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Permalink"Never Underestimate the Power of Superior Hydration" what the heck, is Gatorade the Volkswagen of drinks?
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