Bakery "Paul," lanuches line of cakes based on gender gap statistics.

Paul, a french patisserie based in Romania, has launched a cake line to create awareness about the gender gap in bakeries across the country. Cakes include The "Salary Gap" cake The "Misrepresentation Cake" (in politics)
The "Extremely Rich Cake," The "Startup Exclusion Cake,"and The "Glass Ceiling Double Cake." The cakes are all edible and based on Paul's recipes, with 5% of the sale of these Bittersweet pies going to the FILIA Foundation, which will use the donation for a project aimed to reduce gender gap by training rural women and prepare them for the modern professions.

Client: Paul's Bakeries
Agency: MRM//McCann Romania
NIR REFUAH – Chief Creative Offices
IOANA FILIP – Executive Creative Director
SANDRA BOLD – Copywriter
MIRUNA MACRI – Art Director
DANY MANEA – Senior Programmer
GINA ZGUBEA – Account Director
TINA CRETU – Account Manager