Agency: Verba, Milan
Executive creative directors: Michelangelo Cianciosi and Luca Cortesini
Art directors: Daniel Cambò and Marco Giovannoli
Copywriters: Luca Bartoli and Mimmo De Musso
Tv producer: Alessandro Pancotti
Production companies: Autofuss, San Francisco and Indiana Production, Milan.
Director (Autofuss): Chris Brown
Creative technologist (Autofuss): Tarik Abdel-Gawad
Design director (Autofuss): Bradley G Munkowitz
Producer (Autofuss): Yovel Schwartz
Executive producers (Indiana Production): Marta Stella, Dov Mamann and Marco Cohen
Original music: Sizzer, Amsterdam