ASUS's new ZenFone 3 makes its debut by crowdsourcing people from the street to come up with a movie. It on the same caliber as a Drunken History reenactment meeting a Jimmy Kimmel on the street interview. Or as Dabitch said to me over email: "It's excruciatingly painful and makes no sense, kind of like one of your family members who doesn't work in advertising pitches a 'great idea,' to you."
Pretty much.
Client: ASUS
Responsible at ASUS: Anne Yao, Cindy Chang, Erik Hermanson
Agency: Superheroes Amsterdam
Executive Creative Director: Rogier Vijverberg
Creative lead: Elliot Stewart-Franzen
Graphic Designer: Krister Lima
Agency Producer: Severien Jansen
Producer SuperHeroes NY: Abby Casper
Account: Severien Jansen & Evelien Schenkkan
Production Company: HALAL
Directed by: Nils Gerbens
D.O.P.: Rutger Storm
Producer: Christine Anderton & Sara Nix
Art director: Goof Vermeulen
Editor: Amber Hooijmans
VFX: The Compound
Sound design: Hielke Praagman
Stylist: Carmen Adriana
Lead actors: Matt Rubano & Betsy Kenney
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