Arnold Worldwide Talks Shop on The Advertising Show

Hear it straight from Arnold Wordwide’s Andrew Lynch and John Staffen. As Arnold’s cultural strategist, Andrew reads consumer trends within the matrix of a broad cultural context and keeps an open dialogue with academics and thought leaders in fields ranging from pop music to economics to media studies. Andrew has helped design and write a Mood & Mindset study which was launched as a service for clients of Arnold Worldwide as a way of tracking American’s shifting ideas, attitudes and values following the terrorist attacks of September 11, 2001. Since then, the Mood & Mindset research survey series shifted focus to examine a wide range of cultural issues and lifestyle trends as they relate to the current behavior of the American consumer.

From the One Show to the EFFIE’s to Cannes, John Staffen, Managing Partner and Executive Creative Director for Arnold Worldwide, has the awards to prove he knows advertising. Throughout his career, John has produced advertising that is not only successful, but also translates into seamless integrated communications programs. His creative influence and inspiration have touched a wide range of clients from Volkswagen, Michelin Tires, Hershey Foods Corporation and the New York Lottery, to McDonald’s, Merck Pharmaceuticals and Anheuser-Busch. Prior to Arnold, he held the position of ECD at DDB New York, as well as having stints at DDB Chicago, Chiat/Day and Ogilvy & Mather.
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