London animation company Mummu created this stop-motion style animated spot for credit card company Aqua. Straight out of the 1970's. Nice to see stop-motion still alive and well and that things can be done in-hand as opposed to with CGI. And let's face it, nothing says "We can rescue your bad credit," like a friendly crab with a booty-load of treasure. Although it should be a bit scary when a credit card company is approving people every two minutes, no?
Advertiser: New Day LTD (Aqua credit card)
Agency/ Production: Rock Hound
Director: Amy Becker-Burnett
Producer: James McLaughlin
Agency Creative: Mike McKenna
Agency Producer: Lauraine Bhuglah
Animation: Mummu
Animation Director(s): Joe Orton and Daniella Orsini
Animation Creative Director: Sam Atkin
Animation Producer: Karl Hammond
Model Creation: Machine Shop
Post production: Smoke & Mirrors
Grade: Mark Horriban
VFX/Online: Rory Whittle
Music Composition: Greg Becker–Burnett
Sound: Scott Little
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