"The power to be your best" was once an Apple tagline. Instead of "Think different". This advert follows a wheelchair-bound young man as he flirts, goes to college, hits the gym and the beach, hangs out at food trucks, buys records, and takes his little brother around town.
The song in the ad says "I'm different, and I don't care who knows it".
The VO meanwhile tells us that Apple helps ordinary people do extraordinary things, but sometimes it's more important to help extraordinary people do ordinary things.
So many thoughts in one ad.
Clint: Apple Macintosh
Featured mac: APPLE IIGS
Ad Agency: Chiat/Day
Copywriter: Robbie Finnigan
Production Company: PYTKA
Director: Joe Pytka
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