Apache brought their post-production coloring techniques to McDonalds newest campaign, “Spotlight Dorado,” where they vow to make a change and help amplify the unheard voices of the Latinx community in the film industry. The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.”
Name: Spotlight Dorado Less Than 1%
Advertising Agency: Alma
VP, Executive Creative Director: Jorge Murillo
Executive Creative Director: Christian Liu
Associate Creative Director: Martin DeFerrari
Associate Creative Director: Vanessa Castaneda
Senior Producer: Simon Rubalcava
Production Company: Merman
Director: Damiana Acuña
Executive Producer: Kira Carstensen
Producer: Chris Ruiz
Editorial Company: Cosmo Street Editorial
Editor: Kevin Garcia
Producer: Edwina Lantigua
Executive Producer: Idalia Deshon
Post Production Facility: Apache
Colorist: Quinn Alvarez
Color Assistant: Kevin Sian
Head of Production: Stefanie Schaldenbrand
Executive Producer: LaRue Anderson
Audio Post: Lime Studios
Sound Design: Michael Anastasi
Audio Mixer: Zac Fisher
Audio Assistant: Michael Baron
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