Directed by Greg Gray of Velocity Films, for Amstel Lager, we find a story about a legend who took his time. Remember now, if at first you don't succeed, then try try again. Also, all good things come to those who wait. Wait, I think I just talked myself into a Guinness ad.
Nevermind all that then. This boxer wants to give up, but his community won't let him.
The old adage "Time well spent " rings true in the brand-new spot for Amstel Lager and OwenKessel, directed by Velocity's Greg Gray. Gray and his team went into painstaking detail to craft an epic ad that flows between the past and present, providing a nostalgic slice of life in 1980s South Africa. The final product is an uplifting tale of strength and perseverance, beautifully told.
Client: Amstel
Length: 120”
First Air Date: 22/07/2012
Country of Origin: South Africa
Country of Broadcast: South Africa
Agency: OwenKessel
Executive Creative Director: Donovan Bryan
Creative Director: Mike Cook & Martin Sing
Agency Producer: Helen D’Hotman
Agency Art Director: Martin Sing
Copywriter: Mike Cook
Production Company: Velocity Films (represented by Recommended Media in the USA)
Director: Greg Gray
Producer: Helena Woodfine
Director of Photography: Paul Gilpin
Production Art Director: Chris Bass
Post-Production Company: Deliverance Post Production
Editor: Ricky Boyd
Music: The XX - Crystalised
Post-Production Online: Bladeworks
Post-Production Offline: Deliverance Post Production
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