Aloft Boston Seaport Hotel isn't just a new place to lay your head. It's also got a live venue space in it. Just before the hotel's grand opening in February of this year, Sleek Machine and ALoft got award-winning musician Will Dailey to do a one night tour, playing mini-gigs in rooms of the hotel. These intimate mini-gigs were seen by fans of Dailey whilst in the rooms. After the mini-gigs, he took the stage for an encore at Aloft’s WXYZ Bar – the hotel’s main music venue. Fun idea.
Client: Aloft Boston Seaport
Agency: Sleek Machine, Boston
Chief Creative Officer: Tim Cawley
Senior Copywriter: Jeff Marois
Senior Art Director: Jessica Ruggieri
Senior Integrated Producer: Ben Ouellette
Artist: Will Dailey
Song: ‘Higher Education’ by Will Dailey
Director of Photography: Owen Mack @ Cobrandit
Additional Cameras: Michael Quill & Taylor Pelletier
Sound: Oliver Dodge
Editor: Dave Shaw
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