Bugs Bunny can't sleep for all the noisy basketball players above him, so he pops up to ask what's all the racket about. The basketball players toss him around like a ball, and when he lands in the basket he declares war. Hare Jordan and Air Jordan - "Whod'you expect, Elmer Fudd?" then outplay the basketball guys, with puns galore and cartoony references everywhere. "This floors them every time"
Client: Nike
Production Company: Pytka
Director: Joe Pytka
Producer: Vincent Joliert
Advertising Agency: Wieden+Kennedy
Creative Directors: Dave Kennedy, Dan Wieden
Art Director: Darryl McDonald
Copywriter: Jim Riswold
Agency Producer: Donna Portaro
Editorial Company: Red Car
Editor: Rob Watzke
Music Company: Malcolm McLaren
Animation: Darrell VanCitters
Special Effects: YFG/Fx, Inc.
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