The Advertising Show on "Purple Cow" and "Free Prize Inside" with Seth Godin

Hear Seth Godin, author of “Purple Cow” and “Free Prize Inside,” describe how companies can transform themselves by making every person in their organization a part of the marketing department. “Purple Cow” was a New York Times and Wall Street Journal bestseller and Seth’s latest book, “Free Prize Inside”, is already on Amazon’s Top 50. As well as being a best-selling author of six books, Seth Godin is an entrepreneur, speaker and agent of change. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998.

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