Hear Bob Corscadden, senior vice president and CMO of Tyson Foods, talk about the launch of their new, fully integrated “Powered By” ad campaign. This new campaign strategically capitalizes on the company’s position as the world’s largest provider of protein and aims to create consumer awareness of the company’s leadership in beef and pork as well as the chicken categories. The general market campaign, created by Arnold Worldwide, focuses on the important power of protein in the daily lives of Americans. Bob is responsible for Tyson’s brand portfolio strategy and management as well as consumer advertising, marketing research and internal communications.
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I'm so glad they've finally changed their advertising. It was so bad it was painful.
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