O&M, (Mumbai, India) got its "inspiration" for its Cannes award-winning "Cancer cures smoking" ad from an old anti-smoking poster.
Simply do a search on Google with "cancer cures smoking" in inverted commas.
In fact, a poster done by a student in the Crystal Awards 2000 had the same line.
http://www.ymn.org/cryswin00/ccoast/poster1.hs.shtml
http://www.mindconnection.com/interests/antismoking.htm
Anti-smoking slogans
Cancer cures smoking.
http://www.donnellycolt.com/catalog/comgensticker.html
http://www.teenhealthcorps.org/tobacco.htm
Sorry most ideas are inspired from the world of books, films, society, etc.
For example, the brilliant Guardian commercial written by John Webster was inspired by the Kurosawa film, "Rashomnm", and he says so in an interview with Archive way back in 1993 ( if memory serves me right).
What next, all my ads with headlines have been ripped off from the Webster's dictionary?
Yes Brazil has been doing great stuff for years, but the reason India won was because it sent over 100 entries. A huge number when the usual is just 10 to 20. Also Asian countries seek recognition from Europe and USA.
Also with all due respect, I would like to ask Dan Weiden, who has gone on records as saying the Coca Cola ad from India was brilliant, did he understand the ad? The line is cannot be translated in English without losing its meaning and flavour.
Does he know the ad was a bad adaptation of the brilliantTV campaign, which was scripted by the famous Indian actor Aamir Khan?
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