Perhaps this comment is a bit self-serving, but the genie is out of the bottle folks. I founded WildPitch.TV so that anyone can express their passion, insight and creativity about a brand in a video format and upload it to our website. Now, remind me again why a brand manager won't like this? Because people express their own views of the brand rather than regurgitate what the brand wants them to believe? That game is so over. Brands must engage with their audience in authentic ways including letting them participate and really listening. It's a new era in advertising.

The same goes for creative folks - get your spec ads out there. Your talent is not something to hoard and show selectively. The new genius of creativity will be promiscuous.