Odd how "YOUTUBE" is suddenly getting so much saturation, everywhere that has to do with the ad biz. I never heard of it a month ago, the main site was ifilm. It all started with the VW stuff being passed around.
I actually read on another blog an anonymous comment that claimed VW's agency paid Youtube to feature the VW spot up top so it would garner so many hits.
I don't claim to know whether that's true or not, but considering the amount of 'sponsored' content nowadays, it makes sense.
adidas and Puma aren't under the same company. Two brothers started each company and now they're kind of like rivals. As for these latest gigaride ads, I don't see much similarity beyond the use of animals for a shoe. The gigaride ads look like a metaphor for what the sole is, the Puma ads focus on the feature. Fun ads though.
Ok, forget the whole argument about 'real' women for a second. Because really, that's not what the ads should be about. Unless they are just designed as a PR stunt to create a hooha around the Dove brand and the new launch, in which case, a helluva success.
But are they good ads for the PRODUCT? Will it drive sales? Let's see:
Do these images show or exaggerate the product benefit of a 'firming' cream? Obviously not.
I think any immediate sale spike they get because of the frenzy will be shortlived. When women realize they've just blown money on this stuff and their thighs are still as thick as jiggly ham hocks, sales will stagnate. But at least they'll all feel great about strong, natural women, right?
It's not controversial, but it is polarizing. Why is a turd, a snot, vomit, underarm sweat, a used condom, polarizing? Because either you don't like it because you know it sucks, or you love it because you think 'anything' that gets ANY kind of reaction constitutes a good reaction--and because you also have no taste. First of all, shock value? No, it's not shocking, it's just nasty looking. Toilet humor? Yes. Boring. It's something that I would expect an adolescent would come up with. Did the creative director leave the frat yet? This fine example is the very reason many clients don't trust 'creative' advertising. For all the strides some shops have made by just producing great work, we always see these little guys trying to compete by making something that's just crass and sophomoric. But you're obviously missing the point on how to stand out friend. Do work that makes you stand out. Don't puke and shit and blow your load to get attention. Make great ads or design pieces. Or make them better. You'll be appreciated for it. And respected. And successful. Tell me, if you're agency is so creative, why not just let the work speak for itself? Because obviously, it doesn't. Yes, there's some good design in there, but after seeing this, I expected your work to back up the claim way more than it does. Any agency or creative calling themselves a 'creative' through communication like this, while having the rest of their work be as boring and typical as your is, is like saying you're hyundai is a luxury sports sedan. You're the only one who believes it. Trust me, take this crap away, and you'll have a nice site with some tight work. That's honorable. But keep it on and you'll let it suck away whatever value and dignity your work once had.
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That ad looks cool. I just wish I knew what it said.
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