Ahh - - - the magic of mystical statistics. . . . but, what percent of America's market are gay-Christian-people?!. . . Wait . . . so only Christians buy Fords?! . . . WAIT . . . so who's controlling the other 78% of America's market? . . . mmm?
Amazing how statistics can eradicate 78% of the real thinking that 78-pecenters - err, I mean people - do.
If you fit in that category.
I'm in the special 2. Probably. But does gay include lesbian? Because all I’m reading here are commentaries about the tastes and motoring habits of gay men . . . There's not a motorbike in sight . . .

And this brings me to my bone of advertising contention:
How "gay” is used as a homogenizing category; simply lumping together gay men and lesbian women based on a shared sense of mutual disgust.
But lesbians are gay people too.

And we buy things, car things. Pretty things, like those-sexy-pussy-cats that come with gleaming Jags.
And ugly things too. In fact, there is a strange but oh-so prevalent taste in lesbian-land for trucks. BIG TRUCKS. Grr. And muscle cars. And speed cars. And motor bikes. And Mustangs. And Harley's - (shit, Ford-?)

Hail the mighty focus group.
Advertising insights?

Jane